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Cookie Privacy Notice

 

Web site analytics

Cookies

If you review or download information on the Longview web site, we may track your visit using "cookies". Cookies are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes. The use of cookies is an industry standard, and you will find cookies at most major web sites. Cookies help Longview to tailor information to your preferences and to see which areas of the web site are frequented the most. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Below is a detailed list of the cookies we use on our Website. Our Website is scanned with our cookie scanning tool regularly to maintain a list as accurate as possible. We classify cookies in the following categories:

  • Essential Website Cookies
  • Personalization and Functionality Cookies
  • Analytics and Performance Cookies
  • Advertising and Targeting Cookies

 

Essential Website Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. These cookies do not store personally identifiable information.

Cookie Name Description of Purpose Expiration 1st / 3rd Party
has_js Cookie used by the website platform to indicate whether or not the visitors browser has JavaScript enabled 1 day 1st Party

 

Personalization and Functionality Cookies

These cookies are used to enhance functionality and personalization of our website and store your preferences.

Cookie Name Description of Purpose Expiration 1st / 3rd Party
cookieControl used to store your site preferences 6 months 1st Party
cookieControlPrefs used to store your site preferences 6 months 1st Party

 

Analytics and Performance Cookies

These cookies help us understand how our website is being used so we can improve the performance of our site.

Cookie Name Description of Purpose Expiration 1st / 3rd Party
_ga (Google Universal Analytics) This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. 2 years 3rd Party
_gid(Google Analytics) Cookie to store and update a unique value for each page visited 2 years 3rd Party
_mkto_trk (Marketo Munchkins) This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness 2 years 3rd Party

 

Advertising and Targeting Cookies.

Cookies that are used to deliver relevant advertisement to you. They also limit the number of times you see an advertisement as well as help measure the effectiveness of the campaign.

Cookie Name Description of Purpose Expiration 1st / 3rd Party
Google AdWords These cookies enable behavioral advertising and analytics on the Google AdWords platform. 30 days – 2 years 3rd Party
Google (Youtube) These cookies enable behavioral advertising and analytics by Google. 2 years 3rd Party

 

Web Beacons

Pages on the Longview web site may contain electronic images referred to as Web Beacons. These are also sometimes referred to as single-pixel gifs or clear gifs. The Web Beacons may be used to assist in delivering cookies throughout our site to track the number of users and site activity

 

Google Analytics

When someone visits www.longview.com, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site

For more information, visit http://www.google.com/policies/privacy/

To opt out of being tracked by Google Analytics across all web sites, visit http://tools.google.com/dlpage/gaoptout.